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Thursday, July 15, 2010

Demand for MiEV in Australia 3x Supply

Mitsubishi Motors Australia Limited (MMAL) has three times as many applicants to lease the i-MiEV electric vehicle as available vehicles at this point, according to MMAL’s CEO and president, Masahiko Takahashi. “We could not have wished for a better response,” Takahashi said.

MMAL recently announced members of the inaugural Mitsubishi i-MiEV Foundation Group—organizations which have successfully applied to lease one of the company’s electric vehicles when the first shipment arrives in Australia later this month. With the arrival of the vehicles, MMAL will officially become the first volume-production manufacturer to market electric vehicle technology in Australia.

While Mitsubishi announced that 40 vehicles would be available in initial shipments, the company reported applications for more than 100 vehicles from more than 40 companies and government departments.

The announcement of the Foundation Group members will be supported by a wide-ranging advertising campaign, commissioned by MMAL.

i-MiEV Foundation Members include:

Department of Climate Change
Department of Environment
Department of Infrastructure, Transport, Regional Development and Local Government
New South Wales Government
Queensland Government
South Australian Government
Victorian Government
City of Adelaide
City of Brisbane
City of Gold Coast
City of Marion
City of Sydney
Better Place
Energy Australia
Ergon Energy
ESCO Energy Solutions
ETSA Utilities
GE Custom Fleet
Hume Building Society
Mitsubishi Australia Limited
Rock Constructions
Roche Products
St George Bank
Western Power

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