Toyota Motor Corporation (TMC) announced global cumulative sales of its hybrid vehicles have topped the 3-million mark, with more than 3.03 million units sold worldwide as of 28 February 2011 since sales began in 1997.
In Japan, TMC launched the Coaster Hybrid EV in August 1997 and the Prius in December. Sales of the Prius began in North America, Europe and elsewhere in 2000. Next came the second-generation Prius in 2003 and the expanded use of TMC’s hybrid system on such vehicles as minivans, SUVs, rear-wheel-drive sedans and hatchbacks. The third-generation Prius went on sale in May 2009, and the global cumulative sales of TMC’s hybrid vehicles topped 2 million by the end of August the same year.
In 2011, TMC continued to expand its hybrid vehicle lineup, launching the Lexus CT 200h—the first dedicated hybrid model in the premium-compact segment—in January. TMC currently sells 16 hybrid vehicle models in approximately 80 countries and regions around the world, including three commercial vehicle models in Japan.
TMC plans to introduce 10 new-model hybrid vehicles by the end of 2012, including six newly launched vehicles and 4 vehicles that have been redesigned. TMC is committed to augmenting this lineup even further and increasing the number of countries and regions in which it sells hybrid vehicles.