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Friday, February 24, 2012

BMW i3 and i8 feature in Electric Car Commercial [VIDEO]

We caught video of this commercial being filmed back in August 2011. So here's the finished product.

The i3 hatchback will be available as either a true battery-powered electric vehicle, with a range of up to 100 miles, or as series hybrid with an onboard, gasoline powered generator like the Chevrolet Volt. To broaden the i3’s appeal, BMW is taking steps to keep the cost down, targeting a $35,000 price point for battery-powered models.

The i8 coupe, on the other hand, will be a halo car for BMW, with an emphasis on both high performance and environmental responsibility. Designed as a plug-in hybrid, the i8 will use a three-cylinder engine to power the rear wheels, supplemented by an electric motor powering the front wheels.

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