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Thursday, October 4, 2012

Ford C-MAX Hybrid ads to challenge Toyota Prius V [VIDEO]

Ford Motor Co. will aggressively market its new C-MAX Hybrid against Toyota Motor Corp.'s Prius v.

The Dearborn automaker on Thursday launched a nationwide television and digital ad campaign that compares the attributes of the C-MAX Hybrid to that of the Prius v.

The C-MAX is less expensive, gets better fuel economy and more horsepower, but lacks the name recognition of the Prius v.

C-MAX started to hit dealers last month.

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