Today at Auto Shanghai 2013, Dongfeng Nissan Passenger Vehicle Company (DFL-PV), the passenger vehicle business unit of Nissan's joint venture in China, unveiled VIWA, a new electric vehicle concept, under the VENUCIA brand.
VIWA embodies the vision of future electric mobility for the VENUCIA brand. Following the direction of China's new energy vehicle policy, DFL-PV will develop electric vehicles under the VENUCIA badge with the following attributes:
Reliable: Equipped with the most advanced and reliable EV technologies for the Chinese market based on the globally proven technologies of Nissan Motor Co., Ltd. Practical: Packaged with a compact body for easy driving Efficient: Possessing a driving range which meets the daily requirements of Chinese customers Accessible: Marketed as a car for daily use which consumers can enjoy while contributing to a more sustainable society.
"Environmental protection is the key to the future success for every car company," said Ren Yong, deputy managing director of DFL-PV. "We will continue our efforts to improve fuel economy of our gasoline engines and promote the commercialization of new energy vehicles."
"VENUCIA unveiled its first-ever mass-produced EV, the e30, at the China (Guangzhou) International Automobile Exhibition last November. To reaffirm our contribution to realizing a sustainable society, we will kick-off the e30 EV pilot program in Guangzhou and Dalian this year," he added.
VENUCIA has achieved a total of 70,000 sales since launching its first model, D50, in April 2012.