Tesla’s Model S is the top-selling all-electric car in Canada.
Consumer research by IHS shows that within its release year, the Model S captured a staggering 20% of the electric vehicle market share. Over the course of the next year (2013), it more than doubled to 43%, outselling all other OEMs. It is important to note that with such tremendous gains, Tesla did not necessarily conquest customers from other electric vehicle OEMs, but instead, brought new customers from outside the electric vehicle market to grow the current EV customer base.
Current EV competition includes the Nissan Leaf, Mitsubishi Imiev, Smart Fortwo, Ford focus EV, Toyota Rav4 EV and the Chevrolet Spark. This new option has helped the overall electric vehicle market volume more than double from 2012 to 2013 showing signs of continual rapid growth with Tesla leading the way. In short, Tesla's Model S has helped to boost the electric vehicle market in a big way. Perhaps now with strong customer loyalty, Tesla Motors can begin conquesting existing electric vehicle customers from other OEMs through the release of a family of Tesla vehicles.