Aston Martin Chief Executive Andy Palmer says the company may build an electric version of its Rapide sports car in two to three years as a part of its plan to overhaul its lineup and add several new models.
Mr. Palmer said the company has launched a research project for the electric car and is speaking with electric-vehicle technology companies to partner with, though he declined to say which companies.
“We are looking at technologies around the world, including some pretty cool technologies coming from Silicon Valley,” he said. Tesla Motors Inc., based in Palo Alto, Calif., isn’t one of them, he said.
Mr. Palmer, who came to Aston Martin from Nissan Motor Co., where he was an executive vice president, said the company would be producing ultraluxury special editions of its current models in the short-term to generate buzz and revenue, ahead of the new models. Aston is planning a crossover vehicle as well as an executive large sedan to compete with Rolls-Royce.
Aston Martin recently revealed an all electric DBX Concept at the 2015 Geneva Motor Show.