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Thursday, March 3, 2011

Better Place and Renault release EV subscription plan pricing

Better Place opened, together with its partner Renault, Europe’s first Better Place center. Visitors can place an order for a Renault Fluence Z.E. with the Renault staff and sign up with the Better Place team for a subscription of mobility services.

On the Fluence Z.E. “Prime Time” launched in Denmark from 205,000 DKK (€27,496, US$38,300), including VAT, Better Place will offer consumers a choice of five, fixed-price, packages based on kilometers driven. For drivers who drive more than 40,000 kilometers (24,855 miles) per year, Better Place offers a fixed-price package of ‘all you can drive’ kilometers for 2,995 DKK (€399, US$560) per month.

For drivers who drive less than 20,000 kilometers (12,427 miles) per year, the fixed monthly price offer ranges from 1,495 DKK (€199, US$279) to 1,895 DKK (€249, US$354).

That price range equates to approx $1.00 - $1.50 per kWh which is 10-15x the average US utility rate of $0.10 per kWh and 20-30x the $0.05 kWh cost of off-peak PG&E EV plans.

Each subscription includes a one-time fee of 9,995 DKK (€1,341, US$1,868) for the installation of a private charge spot so that drivers can safely plug in at home. Initial delivery of the Renault Fluence Z.E. with Better Place mobility services will occur in the fourth quarter of this year.

The Renault Fluence Z.E. “Prime Time” will include, as standard features, climate control, navigation and energy management services via the in-car software system, radio-CD, alloy wheels, electric mirrors, 4 electric windows, central locking, and lithium-ion switchable battery pack.

The car will offer Danish drivers a range of up to 185 kilometers (115 miles), measured on the New European Driving Cycle (NEDC) with a fully charged battery. Switching batteries takes less than five minutes.

Every subscription includes unlimited access to the Better Place network of public charge spots and battery switch stations, electricity usage, personalized energy management and navigation services via in-car and network software, an inventory of batteries with a guaranteed service level agreement, 24-hour access to customer service and support, and a private charge spot.

Source: Businesswire

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